Have you been struggling to reach your income goals?
Do you want to know how to gain absolute control over how much money you make on your online marketing strategies?
The key is to focus on tracking both your average lead value and your average customer value.
The Importance Of Average Lead Value And Average Customer Value
The goal of tracking these values is to test, optimize, and scale your strategy. No marketing effort is effective if you do not measure its success. Most businesses struggle because they’re not measuring the effectiveness of their marketing strategies.
Tracking your lead and customer value allows you to increase your earnings by applying strategies like cashflow optimization. Ultimately, tracking these values affords you control over your income.
The good news is that, regardless of your business type, you can leverage the benefits of tracking lead and customer values. The tracking applies whether you are a business owner, marketing agent or consultant, business coach, network marketer, or affiliate marketer.
If you are serious about hitting your goals, you need too continually increase earning per lead and per customer. So this is a crucial step to learn how to scale your business.
How To Start Tracking Lead And Customer Value
Tracking your lead and customer values begins by setting up a marketing funnel system.
No, do not listen to anyone telling you a funnel system is not essential. You should realize that most people achieving significant success online use funnel systems.
The fact is there’s no way of tracking and predicting lead value without a marketing funnel.
What is a Marketing Funnel?
Marketing funnels are systems with automated processes designed to attract people to your products. You can also automate processes that educate people about your products and make the purchasing process smooth.
A proper marketing funnel allows you to add more offers and test and optimize different processes to increase your earnings.
The lack of a marketing funnel means you are not marketing in a way you can win.
When setting up a marketing funnel, you have two main options:
1. Setting a marketing funnel through a WordPress site (like this one)
2. Use a marketing funnel system like Kartra (superior to Clickfunnels)
* We use both WordPress and Kartra but it’s not necessary.
How to Use a Marketing Funnel to Automate Income
To understand how you can increase your income through a marketing funnel, you have to understand how it works.
The following are the main features of a marketing funnel:
• Lead Capture Page
You drive traffic to this page and collect leads. Leads could be as simple as an email address. Or, you could ask questions whose answers will help present your potential customers with offers specific to their needs.
An email is crucial. It enables you to follow-up on prospects and provides them with more information about your offers. Basically, this process makes the purchasing decision and process easy for your customers.
• Lead Magnet
Some visitors will not readily provide their email address. So, you need a lead magnet.
A lead magnet is something you offer for free (or at a low cost) in exchange for an email.
A good lead magnet is something useful and seemingly important to your prospects. It could be an e-book, webinar, or video. In fact, you can even offer a physical product like a print book at a low-cost shipping fee.
If you are in the service industry, you could offer a free consultation. However, this approach is only convenient for a high-ticket recurring service (like a service worth more than $1000 and is recurring monthly)
• Landing Page
This is the page a visitor opens after providing their email.
This is an important page because when you place an Ad Tracking pixel, it will allow the marketing funnel to track where your prospects are coming from. It is your way of knowing how your various marketing channels are performing. Knowing how your ad campaigns and social media marketing are performing allows you to test and constantly improve different processes in the funnel.
• Tracking
Tracking is vital to increase your earnings continually. It also improves automation so that the marketing process becomes less and less involving.
You can track which lead capture page is bringing good results. Also, you can test different lead magnets to see, which generates more leads. Testing and tracking lead magnets also allow you to see the demographic that’s making purchases.
By tracking leads, your marketing becomes less of a guessing game as you know what to do to improve results exactly.
Kartra makes this simpler to do than ever before in the history of the Internet, but you can also do this using WordPress along with a tool called ClickMagick to accomplish all this.
• Cashflow Optimization
Tracking makes cashflow optimization in marketing possible. Proper cashflow management is all about creating a system where you are earning more than you are spending.
The tracking tools allow you to see your earnings per lead. More importantly, you can test changes that increase the earnings per lead. If something is not working, you leave it and stop spending money on it. If a specific process is working, you put more money and effort into it. Basically, you will be able to scale your income at will!
Marketing is way more manageable when you have data that tells you what to do. Using tracking in your marketing funnel provides you with that data.
Now, we understand that this whole process of setting up and using a marketing funnel seems complicated. That’s why we want to make it easy for you.
We can help you learn how to build and use the same marketing funnel we use for our marketing. It’s already set up and ready for use. You can use it to market whatever you offer, be it products, books, events, coaching, consulting, etc.
Do you want to take out all the guesswork and use the same Marketing Funnel We Use? The framework is all set up and ready to go!
Click Here to learn how we can guide you through the step-by-step process to build your personalized Marketing Funnel System and be able to insert YOUR offerings (coaching, affiliate programs, consulting, ebooks, events, products, etc)
I cannot thank you enough for the article post. Much thanks again. Want more. Ailyn Adriano Androw