In a previous post, we shared the 7-step strategy using automation to market anything.
The strategy is decades old and is still in use today by the top marketers in the world. It is the foundation of any successful campaign you see online today.
The Best Lead Generation Strategy
The success stories of top marketers are similar. In most cases, you will not immediately make enough money just selling your products. The secret is building an audience through ads, social media, and branding that creates a list of followers who know, like and trust you. You then make good money in the back-end by giving more offers to the people on your list.
The lack of understanding of this long-term game is the reason most people fail regardless of how successful their campaigns were initially. Most marketers lose hope before allowing themselves enough time to build a list and present more offers. Building a list and creating a relationship with that list allows you a chance to increase your lead value and make enough money to cover business and personal expenses. Remember, multiple income streams are the key to financial freedom.
All Successful Online Marketers Use This Strategy
The strategy is specific:
- build a big list
- sell online
- automate the marketing and sales process to scale up
It’s not a mystery. And more importantly, it works. Whether you are marketing on social media, using chatbots, webinars, or marketing platforms such as Kartra and Clickfunnels. You will only win in marketing if this strategy is in play. Every successful coach, consultant, course creator, influencer, author, speaker, affiliate marketer and entrepreneur using online marketing is employing this success strategy.
One of the key components of the online success strategy is Cashflow Optimization. Without this there can be no consistent growth or reliable cashflow without it.
Cashflow Optimization Is At The Core Of Any Successful Marketing Strategy
A vital aspect of any successful online marketing story is cashflow optimization. If you are not tracking your Average Lead Value than there is no way to control your earnings with this crucial data.
Cashflow optimization requires tracking the value of each lead. You have to measure how much is each lead worth and average them out to get your average lead value.
Ultimately, you want to achieve a zero-cost marketing strategy. That is a marketing strategy where the sales are covering all ad costs. This allows you to grow your list for free and achieve your income goals!
Tracking your average lead value to implement cash flow optimization gives you enough data to work towards improving your earnings. Now you know why most people are not successful in marketing!
Success Involves Taking Control Of Your Earnings
Cashflow optimization allows you to make decisions that result in you making more money. The whole point of marketing is to make money, right?
The first step towards gaining control over your earnings is tracking average lead value and average customer value.
Here’s a snapshot taken from a class my business partners created that lists out these Cashflow Optimization steps. These are the 5 ways to increase your lead value so you can take control of what you earn.
Again, to be able to implement this you need a marketing funnel system as I talked about in the previous article. I suggest using Kartra as your one-stop-shop because it has everything you need all in one place.
In our next article we’ll delve deeper into how you track your lead value and then incrementally increase what you earn with Cashflow Optimization.
Keep going as we walk you through this system and you’ll be able to increase your cashflow with much skill and control.
Continue onto the next class in the series:
Read the previous article in this series: Using Automation to Market Anything.
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