Are you looking for the best way to sell your products? We have news for you!
There’s only one way to market anything effectively – by using automation.
This marketing formula has existed since the days of direct mail marketing, but now with automation, the game has changed. And if you aren’t using this strategy, it will be that much harder to achieve success.
In my last post titled, “The Best Strategy for Any Online Business” I shared 7 things every successful online entrepreneur and online marketer has in place.
This article is all about how YOU can begin to put this into action and finally start making the income goals you desire!
Key Elements To Build a Successful Marketing Strategy:
- Build a list
- Grow relationships on that list through automation
- Set up an automated sales and marketing system
- Incrementally increase earnings per lead through cashflow optimization
- Set up multiple revenue streams on the “back-end” (presenting more automated offers to your list)
- Track the earnings (per lead and customer)
- Test, retest, and regularly increase your earnings per lead
Put simply, this strategy helps you achieve consistent and predictable income goals.
So, where to start?
This marketing strategy requires putting together your own marketing funnel system and you really only have 2 OPTIONS:
1. You can set up a marketing funnel on WordPress
2. Or, you can use a third-party marketing platform like Kartra or Clickfunnels
*I recommend Kartra over all other marketing systems. In this post, I explain why Kartra is a superior marketing platform.
How A Marketing Funnel Works
(Skip down to the next section if you understand the Marketing Funnel.)
A marketing funnel allows you to automate the marketing process.
You have probably used a marketing funnel before, and chances are it did not work as well for you as it did for others. In a later post, we’ll discuss why most marketing systems do not work.
Meanwhile, let’s cover the basics of a marketing funnel.
1. Lead Magnet
A lead magnet is a free offer to your online visitors in exchange for an email address. These email addresses create your list.
The email address is how you deliver what you promised. More importantly, you can send your customers more offers and other relevant information. All of this can be automated.
Remember those many opt-in forms you have submitted to get something in return? Those were lead magnets. We can help you create such opt-in offers.
The key is multiple income streams:
To optimize this strategy, you need to present your list with various offers over time. Multiple offers increase your earnings per lead and provide you with enough money to pay for more ads. All the while providing your list with what they need and want.
Whether you are in network marketing, affiliate marketing, or selling your own products and services – the trick is multiple income streams.
You don’t have to struggle creating lead magnets as we have solutions that make the process easy.
A lead magnet can be a free e-book, PDF, or webinar. Ideally, it should be anything your customers would want to have. For instance, if you are selling nutrition products, you could offer an eBook on health and nutrition. If your audience is into investments, provide them with useful information that’s unique or valuable.
2. Lead Capture & Thank You page
Where your prospects enter their email to get a free offer is the lead capture page. The page they land on immediately after providing their email is called a thank you page. Typically, this page confirms the offer was sent and appreciates them for giving the email.
These two pages enable the automation of the lead generation process. This is a behind-the-scenes process that goes on as you work on other things.
Once a marketing funnel is in place, most of the redundant marketing processes are taken care of. Now, you will have more time freedom to improve your offerings.
3. Sales Page or many Sales Pages
These pages are where prospects make purchases. A marketing funnel automates the sales process. These pages are the key to making sales and is the point of the entire marketing process.
With an automated sales process, you make money while you sleep which is the key to financial freedom!
4. Other Landing Pages
You need other pages to complete the marketing funnel. For instance, there should be a page where customers land on after making a purchase.
You also need other pages that your prospects can view before making the first purchase. In marketing, we call these pages upsells and down-sells.
You should also create other pages customers can land on that provide valuable information. They could be blog articles or video content that can convince customers to make more purchases.
The fact is you need a complete marketing funnel to automate the sales and marketing process.
Setting up a marketing funnel requires a WordPress-based site or an all-in-one marketing platform like Kartra.
A Personalized Marketing Funnel System
Does setting up a marketing funnel sound difficult? Well, you don’t have to do it on your own.
Find out about the system I used to finally break through with exponential earnings here.
We can give you an already set up marketing funnel. All you need to do is customize and personalize it, so it serves your needs.
You can use our different marketing funnel systems designed for different industries and markets. Our systems have built-in lead magnets, landing pages, cashflow links to sales, and email lists.
The catch here is personalizing the templates so that it becomes yours. And, you still need to know how to manage the traffic you drive to your site. Managing traffic means tracking lead value (earning per lead) and increasing lead value to hit your income goals.
But, at least you will not have to deal with the hard part – creating a marketing funnel.
Besides, we can teach you how to operate your marketing funnel.
Remember what any successful marketing strategy should allow you to do:
- Build a list
- Grow relationships on that list through automation
- Set up an automated sales and marketing system
- Incrementally increase earnings per lead through cashflow optimization
- Set up multiple revenue streams on the “back-end” (presenting more automated offers to your list)
- Track the earnings (per lead and customer)
- Test, retest, and regularly increase your earnings per lead
Your own marketing funnel on a system like Kartra or a WordPress site allows you to do all of the above.
Let us help you build your dreams!
The bottom line:
Without a marketing funnel, there’s no point marketing as you will not succeed in the long-term.
Stay tuned as we will discuss how to polish your skills on how to use a marketing funnel in upcoming posts. We will cover topics like:
· Setting up a list and generating leads from the lists through automation
· Using cashflow optimization to increase your earnings per lead and customer regularly
· Setting up multiple income-generating streams on the back-end of your marketing funnel
· Tracking your lead value and customer value
· Testing and retesting marketing processes to increase earnings per lead
So, it is in your best interest to bookmark this page so you do not miss this life-changing information.
Having your own marketing funnel located either on your own WordPress blog or a system like Kartra allows you to do all of the above.
Check out this free two-hour class with my mentors Mike Klingler & Robyn Linn that will dive deep into all this, ensuring once and for all you get it.
Continue onto The Secret to Scaling Lead Generation
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